social media for business is no longer optional!
There are over 3.2 billion social media users worldwide.
Social media, now more than ever, is a necessary part of any business strategy that can facilitate meaningful connections with consumers. With changes in trends and technology, individuals with know-how and experience are key to exercising effective social media engagement and management.

One of the biggest mistakes a business can make is to open all possible social media accounts and then neglect to maintain an active presence. Without engagement on social media, users are likely to become turned off by the business and move on to a more engaging competitor.

For the average busy and confident business owner, there are benefits to hiring a professional to manage social media and drive business results.

A social media manager keeps your company's social media accounts up to date and keeps tabs on emerging social trends. Confidence Captured does this by posting new content that's relevant to your audience, managing your social media campaigns, and being your social presence online if there is a customer who wants to praise your business,
has questions or had a bad experience.

Find your customers where they already are.

TIME SAVED

With proven strategies for increasing brand awareness and engagement, the guesswork and risk of unanticipated pitfalls is prevented for you. Your time is valuable, are you willing to sacrifice another area of business for social media management? Some of the many roles a social media manager takes off of your plate includes keeping a strategic eye on your accounts day-to-day, personalizing your reputation, evaluating trends, creating and curating content, conducting time consuming content research, and scheduling posts in a streamline process.

BUILDS BRAND RECOGNITION

Your brand is your unique fingerprint in a sea of competitors. How do you want to be presented to the world? What is “that thing” only you can offer? In knowing which platforms are ideal for your brand and then regularly posting, creating guidelines for relevant posted topics, ensuring visuals align across profiles consistently, and developing a specific voice – your confident personality can be reflected to connect with your audience and draw engagement. With that said, gaining traction can be a challenge many business face with social media branding when they don’t know where to start; results don’t happen on their own and it takes consistency and effort to promote social media profiles whenever possible. Do you know what your strategy will be?

ENGAGEMENT: RELATIONSHIP BUILDING

Social media, for many companies, can be viewed as a giant scoreboard: you win when you get the most followers. While having numbers on your side can be powerful, there needs to be meaning to those connections. ROI increases with authentic relationships being built across your social media platforms. You could pay to get thousands of free followers, however, this wont benefit the company and usually get followers away from where business may be done (e.g. overseas). Social media managers place focus on marketing techniques to build meaningful confident connections; from effective #hashtags and asking questions of the audience, to connecting with industry influencers and replying to comments or mentions – there are numerous ways to build meaningful relationships with your audience.

CONTENT CREATION

The content created and adapted for social media is a vital component of marketing. Capturing pictures and video for Facebook and Instagram, creating several iterations of post copy, or making novel and buzzworthy content for a growing following; these are just some of the ways a social media manager makes impactful content appropriate for each network. When you pay for a professional to manage and make content, you are paying for their graphics software, video software, efficient social media management platforms, creativity, and excellent language proficiency.

PROMOTE YOUR PRODUCT OR SERVICE

Promote the content, and you’ll promote the product.

But, what are the best ways to do that? Let’s look into the things that make a difference such as headlines, having an image, and the time of the post. Each of these things are important and must be taken into consideration when writing a social media message.

The most important thing to keep in mind in writing your messages is to be creative. You want to make sure that you’re posting original content.